1980 – Born in Sochi, at that time The Soviet Union.
1989 – Moved to Sweden with mom, dad, 1 year younger sister.
1991 – We became Swedish citizens. Younger brother born.
1996 – Natural Science Program at high school Enskilda Gymnasiet.
1999 – French Language, History and Literature at University of Caen, Caen, France.
2000 – Worked as a photo assistant to Swedish still life photographer Philip Karlberg.
2001 – Travelled for 6 months in South East Asia. Trans Siberian train from Moscow to Beijing, with a stopover in Mongolia. Visited Russia, Mongolia, China, Hong Kong, Philippines, Malaysia, Myanmar and Sri Lanka. Upon return organized a photo exhibition at Kulturhuset, Stockholm.
2001 – Started my first company, A Mass Uniform, sold in shops all over Sweden. The concept was an everyday uniform with jeans, jackets, knitted cardigans – all produced in Estonia. Communication with the factory was mostly by fax and my top sellers were poplin jackets and wool cardigans.
2002 – Enrolled at BA Fashion Design Technology: Womenswear at University of the Arts, London, UK.
2003 – Did an internship at Whyred, Stockholm, working closely with Roland Hjort.
2004 – Started working as a designer at H&M in Stockholm.
2005 – Was recruited to Melon Fashion Group in St Petersburg, Russia to work as a buyer, was promoted to Brand Manager of Zarina. Successfully transferred 50% of Zarina’s production from Russia to China, Turkey and India to expand the collection with jeans, knitwear and beaded items.
2006 – Started working at UMACO management, at Katerina City, Moscow.
2007 – Became General Manager of Katerina City hotel, Moscow.
2008 – Managing Director UMACO Management (for 8 years).
2009 – Married Carl Cronstedt (twice! In Sweden and in Moscow), first child born.
2010 – Hotel Katerina Park opened, I was responsible for the operations for 3 years. We were top rated on Tripadvisor for 4 months, Jones Lang LaSalle named us most efficient management company in Moscow. We were the first Russian company to implemented Serviator, an iPad based Back of House management system. Katerina Park was sold in 2015.
2011 – Second child born. Arranged 50s style Moscow party, 50s dance performance (video) with husband and sister.
2012 – Third child born.
2013 – Arranged Circus party with husband and sister, performed an aerial hoop performance (video) with my sister.
2013 – Started Katerina.ru – the first dinner kit delivery service in Moscow.
2014 – My company Katerina.ru Meal Kits was chosen to take part in the Startup Accelerator GVA.
2014 – Finished the full Swedish Classic Circuit, 3k open water swim, 30k run, 90k cross country skiing, 300k on bike.
2014 – Was elected to participate in the Vital Voices Global Ambassadors Program, in Warsaw, Poland. It was a pivotal experience.
2015 – Started Bankatering.ru in Moscow, Russia, later that year Jarcatering.se in Stockholm, Sweden.
2015 – Was nominated by Ernst & Young Entrepreneurial Winning Women 2015
2016 – March- June Assisted in the pre-opening and operations launch of Katerina Hotel Orlando, Florida. 100 rooms.
2016 – September to November, launched 3 podcasts, one of them, Snacka Sverige – a podcast where I interview newly arrived people to Sweden, was featured on Nyhetsmorgon, the largest morning TV show.
2016 – Relocated to Boston.
2017 – Joined the Boston Based, local meal kit company, Just Add Cooking as a CMO and later as CEO. Sharon, MA triathlon.
2018 – Just Add Cooking won the prestigious award Best of Boston.
2018 – Joined Suvie.com as VP of Operations in November.
2019 – Nantucket triathlon.
2020 – Bankatering.ru (started in 2015) was successfully sold.
Covid changed the world as we know it. Massachusetts schools closed in March 2020 and that spring, our kids climbed the walls and (literally) broke their arms, ran through windows and we all went crazy bananas trying to cope with the new reality.
Covid made us do it: we move to mountains of New Hampshire for the school year of 2020-2021.
2022 – Moved back to Sweden. Hallsta triathlon. Left Suvie in July after 4 amazing years. Joined Havredals as CEO in August.
2023 – Completed three half marathons, Skopje, Uppsala and Manchester, NH.
Currently building the next global food tech company, Havredals, accelerating the transition to plant based meat. Join me!
I am passionate about disruptive technologies and operational efficiency. Doer with a love of spreadsheets and team work. Fluent in English, Russian and Swedish, and not so fluent in French. Workaholic, triathlete, yoga lover, mom of 3 boys, married to Carl Cronstedt.
